It’s 2020, and owning a domain online for your business isn’t enough to ensure success anymore. Competition is higher than ever, which means you need to step up your game if you’re going to increase conversions.
Luckily, there are plenty of strategies available to you to stay on top. Count on SEO-enriched content, a new website layout based on User-Experience, and trustworthy CRO tactics.
Conversion Rate Optimization, otherwise known as CRO, is so effective that businesses will hire third-party agencies to employ these tactics. You only need to take a look at Convertica’s CRO Service and its success rates to see why so many online brands are taking CRO seriously.
So, how can you begin implementing CRO? Here, we’ll give you some ideas with a step-by-step breakdown. It’s always better to bring in the pros, but these steps will help you get started.
Step 1: Understand CRO
Before you do anything, it’s essential to understand how CRO works.
CRO tactics are designed to convert interested site visitors into happy buyers. You can accomplish this through a variety of digital marketing tactics, but the end goal is always aimed at conversion.
When you focus on conversion, you secure more sales – your goals are directed at influencing site visitors that are already interested in what you offer. CRO tactics capture their attention and guide them towards checkout.
Step 2: Complete a CRO Audit
This is the starting point for any business looking to improve conversion rates. You need to know what your client base experiences when they visit your site, and how that influences their behavior:
- Which links are they clicking when they hit your landing page?
- How long are they staying on a particular page?
- What’s specific about that page that could capture their attention?
These are all questions you need to know the answers to before you can optimize your conversion rates. CRO audits provide this information and more. By understanding the behavior of your clientele, you will identify what appeals to them. This information allows you to build upon the sales funnel you already have and rework your site if it isn’t performing as well.
A helpful term to familiarize yourself with when doing this is the bounce rate. This refers to how long a customer stays on a page before leaving. Take note of which of your pages have the lowest bounce rates. These are the ones that are doing something right by holding your customer’s attention.
Step 3: Have a Specific Purchase Route
Specificity is key when it comes to conversion. It’s a common misconception that by chucking all possible techniques at your website, you’re bound to retain as many customers as possible. The opposite is likely to happen.
Have you ever been to a website where you’re bombarded with pop-up windows demanding your email address and ‘amazing one-time offers’? It’s a nightmare. Remember: duplication is evil.
Using the research from your CRO audit, develop a purchase route that guides your visitor to the right windows. This doesn’t mean throwing every promotion their way – it’s a balancing act that the pros have mastered.
What form of conversion are you aiming for? Once you know that, you can build a cohesive succession of conversion tactics that all work together to achieve a singular goal. You’re not weakening your sales approach by removing some of the less effective tactics: you’re just clearing the clutter.
Running a business is no small feat, and in the Age of Information, it’s only getting more complicated. Staying on top of trends and ensuring that you’re using the best techniques to promote your brand is an exhausting process. With the right preparation and research, your business will excel with CRO tactics.